Meet Your Business Ally
Yael Irena Yael Irena brings more than 20 years of international experience as a business lawyer, entrepreneur, advisor and certified executive coach.
She holds an LL.M. in International Finance from Boston University and founded her first company at 30.
"These experiences have shown me the value of seeing the whole picture before making a decision. Today, I stand alongside founders and business leaders as a trusted sparring partner, helping them make clear, informed decisions that shape what comes next."
Yael Irena’s distinctive strength lies in connecting the human and business sides of every decision - combining executive coaching with a sharp understanding of its strategic, legal, financial and operational implications.
A HOLISTIC VIEW OF YOU AND YOUR BUSINESS
Experts bring depth in their field.
Coaches bring perspective on the person.
And in the middle is the founder, who has to connect the dots and make the decision.
They don’t lack experts.
They need support to bring all perspectives together before making a decision.
What distinguishes Yael Irena’s approach is the combination of executive coaching with the ability
to understand the strategic, legal, financial
and operational dimensions of a business decision.
“I connect the person, the decision and what comes next.”
WHO IS IT FOR?
You have an idea, expertise or know - how -
and you want to see the whole picture before taking the next step.
Or you already have a business and are facing an important decision about what comes next.
Together, we will clarify what needs to be decided, identify the risks and trade-offs, set the right priorities, and define what to do next and in what order.
THE DECISIONS THAT SHAPE WHAT COMES NEXT
Keep my job or
take the leap now?
How should I build my team - employees, freelancers,
co-founders, advisors or strategic partners?
Do I need a co-founder?
Who, why, and 50/50 or differently?
Which experts should I involve, when - and for which decision?
Should I raise now or wait?
How much, for how much equity, and with what impact on my independence?
What should I do first - and what can wait?
Together, we will clarify what needs to be decided, identify the risks and trade-offs, set the right priorities, and define what to do next and in what order.
HOW WE WORK TOGETHER
From Complexity to Clarity
1
ANALYZE
Understand where you are, what you want to achieve, the decision you are facing and what is really at stake.
2
DIAGNOSE
Identify blind spots, risks, interdependencies, key decisions and priorities.
3
PRESCRIBE
You receive a clear roadmap: priorities, concrete actions and the right order.
THE ROADMAP
A clear view of:
What needs to be decided now - and what can wait
Risks and dependencies
Actions to take
The right experts and partners to involve
The right order
Client Reviews
Testimonials
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